marketing executive building brands, growth engines, and high-performing teams
Joe Tertel is a senior marketing executive with 20+ years of experience leading brand, growth, and digital transformation across healthcare, retail, ecommerce, and consumer-facing businesses. He has built and scaled marketing organizations, launched award-winning campaigns, and developed measurable strategies that drive revenue growth. With an MBA in Marketing and a background in graphic design, Joe brings a rare mix of strategic, analytical, and creative leadership.
Results
Joe has led growth initiatives and digital marketing programs that deliver measurable business impact. His experience spans brand strategy, demand generation, ecommerce, analytics, and marketing organization development.
Work with me
I partner with organizations to bring senior-level marketing strategy, clarity, and momentum to critical growth initiatives—whether shaping brand direction, developing high-impact campaigns, or unlocking new opportunities for scale.
Brand & Growth Strategy
Clarify positioning, define your growth roadmap, and align marketing with business objectives to drive measurable impact.
Campaign Development & Go-to-Market
Develop integrated campaigns—from insight and messaging to channel strategy and execution planning—that connect with audiences and drive results.
Marketing Strategy Advisory
Provide executive-level perspective on key decisions, helping teams prioritize the right opportunities, investments, and approaches.
Thought Leadership & Speaking
Deliver perspectives on modern marketing, growth strategy, and organizational design through workshops, presentations, and industry discussions.
Let's Connect
If you’re exploring how to strengthen your marketing strategy, build a more effective campaign, or bring clarity to your next phase of growth, I’d welcome the conversation.