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Growth Marketing Executive

Builder.
Strategist.
Growth Architect.

Two decades of full-funnel marketing leadership — from brand strategy and campaign development to D2C performance and measurable growth.

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Brands & Organizations Served
Joe Tertel
About

Strategic at the intersection of brand and performance.

Joe Tertel is a growth marketing executive with 20+ years of experience building and scaling marketing organizations across D2C, retail, health tech, and SaaS. His career is defined by a single consistent pattern: every role he's held was newly created. A builder, from day one.

He's driven 700% eCommerce revenue growth at Eko Health, delivered 1,200% monthly revenue increases at Rite Aid, and built JPL's digital marketing department from zero into one of the region's largest integrated practices. His approach to growth blends the storytelling discipline of brand marketing with the accountability of performance building systems that compound over time.

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700%
eCommerce revenue growth driven through full-funnel strategy and paid performance optimization.
Eko Health
115%
Return on ad spend improvement through channel restructuring and creative strategy overhaul.
Eko Health
1200%
eCommerce revenue growth with consistent 200%+ year-over-year increases.
Rite Aid
20+
Years leading growth for national brands, high-growth startups and agencies.
Career
How I Work

Four ways to engage.

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01
Fractional CMO
Senior marketing leadership on a part-time basis — for growth-stage companies that need a strategic executive without a full-time hire.
  • Go-to-market strategy & planning
  • Team structure & operating model
  • Budget allocation & channel strategy
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02
Growth Marketing Consulting
From channel strategy and paid media to team structure and GTM execution — project-based engagements built around measurable outcomes.
  • D2C & eCommerce strategy
  • Performance marketing overhaul
  • Analytics, MMM & attribution
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03
Speaking & Keynotes
Data-driven, story-led talks on growth marketing, AI, leadership, and building high-performing teams. Available for keynotes, panels, and workshops.
  • Growth marketing & D2C strategy
  • AI-powered marketing workflows
  • Marketing leadership & team building
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04
Brand & GTM Strategy
Positioning, messaging architecture, and launch strategy for companies at a critical growth inflection point.
  • Market positioning & architecture
  • Messaging that drives pipeline
  • Launch planning & sequencing
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Writing & Ideas

Thought Leadership

All Articles ›
Agentic Marketing: The Buzzword Everyone Is Using and What It Actually Means
Executives are asking about it, boards are asking about it, and hiring managers are listing it as a required competency. The problem? Most people using the term don't have a clear definition of what it actually means and even fewer understand what it looks like in practice.
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From Digital to Performance to Growth Marketing: The Evolution of How We Drive Impact
Over my career, I've been fortunate to evolve through three interconnected disciplines: digital marketing, performance marketing, and growth marketing. Here's how I see the progression and why it matters for modern marketers.
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Brand + Performance = Growth. Where Storytelling and Science Meet
In marketing, there's often talk of two worlds, brand marketers and performance marketers. Each plays a critical role in building a business. Both disciplines bring incredible value. But the real opportunity, and where I spend my time, is in the intersection of the two.
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What Colleagues Say

Straight from the people who've seen it.

Joe is one of the most technical and talented performance marketers I have worked with in the last 20 years. Joe is able to creatively problem solve challenges that even Google admires.

Dean BowermanChief Digital Officer

Joe shared the benefit of the digital experience and the increase of LTV. Joe is constantly striving for better for himself, his team, his company and ultimately, the customer.

Denise FoleyExecutive VP, eCommerce

Joe is by far at the top of his game when it comes to all things digital marketing. He is quite gifted with his ability to create a vision that never existed before and overcome all obstacles leading to the execution of that vision.

Shane ThomasDirector, eCommerce

Joe works hard to provide you the tools you need to succeed, then steps back to let you do the job in the way that best fits your own style. If you have a good idea, no matter your role in the company, he is always interested in listening.

Damien HallDigital Marketing Analyst

Let's Build
What's Next.

Available for consulting engagements, fractional CMO roles, and speaking opportunities.

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