Experience & Education
I’m a dynamic and strategic brand executive and growth marketing leader with 20+ years driving direct-to-consumer (DTC) and B2B expansion for national consumer brands, retailers, and ecommerce startups. I have a proven track record scaling businesses, leading high-performing channel marketing and creative teams, and delivering triple-digit revenue growth and LTV expansion. I am an expert in brand development and positioning, performance marketing, customer lifecycle management, creative strategy, and cross-channel optimization, blending data-driven decision-making with compelling brand storytelling to achieve profitable growth.
I thrive at the intersection of creative vision and performance analytics — turning insights into strategies and strategies into measurable results. Whether launching new products, expanding into emerging channels, or building high-impact creative, I focus on driving ROI while elevating brand equity.
If you’re looking to connect with a marketing leader who can accelerate growth, inspire teams, and deliver measurable impact, let’s talk.
CAREER
LUMISTRY
Austin, TX (remote)
November 2025 - present
As part of the senior leadership team, I lead corporate and product marketing strategy, defining brand positioning, messaging, and go-to-market execution serving independent pharmacies and healthcare enterprise buying groups through integrated marketing, technology, and software solutions. Build scalable B2B demand generation programs that drive measurable pipeline and revenue growth while overseeing a client-facing Digital Marketing Services team spanning websites, paid media, SEO, mobile, and emerging e-commerce solutions, fostering a metrics-driven culture focused on CAC, LTV, ROI, and client performance.
- Drove immediate growth impact, conducting a deep TAM Analysis and Buyer Personas to develop messaging campaigns to increase Marketing Qualified Leads (MQLs) by 20% through integrated demand generation and performance optimization initiatives.
- Transitioned Digital Marketing Services from in-house to a specialized agency model, improving speed-to-market, elevating creative and technical capabilities, and accelerating growth for Pharmacy clients.
- Built a Marketing Analytics Center of Excellence, aligning disparate channel metrics into a unified funnel and sales opportunity reporting framework to improve visibility into pipeline, CAC, LTV:CAC and ROI.
- Led enterprise brand positioning strategy to unify Digital Pharmacist, Vow, Medtel, and VUCA under the Lumistry master brand, strengthening market differentiation and go-to-market alignment
EKO HEALTH
Oakland, CA (remote)
November 2021 - October 2025
Led D2C eCommerce growth and strategy across paid and organic channels for Eko Health, a digital health company that combines FDA-cleared smart stethoscopes with AI for cardiac care with 700K+ devices sold globally. Oversaw integrated digital ecosystem spanning web, SEO, social, email, paid media, analytics, and content to drive clinician adoption and global customer acquisition. Built and managed cross-functional teams across performance marketing, creative, analytics, and lifecycle marketing to scale engagement with healthcare professionals and consumers.
- Delivered 700% eCommerce sales growth, 115% ROAS improvement, and scaled paid media budget 3x, contributing to LTV expansion.
- Launched new brand identity, app subscription, and product portfolio, driving 650K+ devices sold globally and fostering new customer acquisition.
- Optimized targeting and creative strategies to increase conversion rates across channels, enhancing customer lifecycle.
- Actively contribute to strategic discussions around growth targets and investment planning.
RITE AID CORPORATION
Camp Hill, PA
October 2013 - November 2021
Oversaw digital and performance marketing for Rite Aid Pharmacy, retail and online store, with accountability for revenue growth. Led marketing for Rite Aid’s private label brands in health, wellness, vitamins, and supplements, as well as Thrifty Ice Cream.
- Manage the execution of Rite Aid's digital marketing channels and campaigns such as paid search, search engine optimization, affiliate marketing, product listing ads, email marketing, social media marketing, display ads, CTV, OLV, OTT, programmatic audio, and marketplace advertising.
- Manage all aspects of the digital marketing department including seven direct reports, digital and creative agency relationships, and department P&L with four general ledgers.
- Lead the development and measurement of Rite Aid's multi-channel digital and eCommerce marketing strategy and promotional roadmap.
- Manage and lead Rite Aid's digital and web analytics.
- Responsible for process improvements, automation, and implementation of Rite Aid's MarTech software solutions.
- Work with in-store category management, Ecommerce merchandising and supply chain teams on product promotion and pricing strategies.
- CRM responsibilities include the management of Rite Aid's audience lists, customer data analysis and channel targeting to drive in-store and online revenue to grow Rite Aid's omni-channel customer and Pharmacy database.
- 3,000% increase in annual Ecommerce revenue since 2013.
- 200%+ year-over-year increase in revenue, transactions and website visits to RiteAid.com.
- 400%+ average weekly ROAS.
- 232% increase in ecommerce conversion rate Year over Year.
- 200% increase in mobile visits and 330% increase in mobile revenue.
- 6:1 omni-channel customer performance.
- 15% increase in Flu shots and Rx scripts in 2020 compared to previous year.
- 2016 winner of the Magento Growth Award for demonstrating extraordinary year-over-year growth rate across all marketing channels for the Rite Aid Online Store.
- 2020 nominee for the Adobe Maverick award for exceptional digital experiences and innovation.
- In 2020, played a key role in the launch of Rite Aid's new brand identity and the implementation of this new identity across all marketing channels and media networks.
- Lead the launch of Rite Aid Performance Media. This innovative and unique to the industry digital marketing solution allows brands to develop targeted, accountable marketing campaigns across Rite Aid's digital channels. Worked with organizations such as P&G, Johnson & Johnson, Unilever, GSK, M&M Mars, Pharmavite, Revlon, L'Oreal, and others to launch successful brand campaigns across this media network.
- 2021 Adweek Performance Marketing, Omnichannel Campaign Award Winner for Rite Aid's "Perfect Fusion" campaign.
JPL
Harrisburg, PA
August 2002 - October 2013
I joined JPL as their first E-Marketing Specialist in 2002. JPL's leadership provided me with a unique opportunity early in my career and challenged me to build JPL's digital marketing offering and team. While at the agency, I fine-tuned my marketing practices, channel strategies and analytics expertise across hundreds of campaigns for top CPG brands, DtoC, BtoB, government and nonprofit organizations. I was promoted to Senior Digital Marketing Constant in 2010 by expanding JPL's digital marketing capabilities, Ecommerce offerings and web analytics,. By 2013, I was leading all top tier digital campaigns and strategies and managing JPL's digital marketing team. During my 11 years with the agency, I built the agency’s digital marketing capabilities and department to become one of the largest integrated marketing agencies in the Mid Atlantic region.
- Developed, led and managed digital and integrated marketing strategies, programs and campaigns for the agency’s top tier clients.
- The lead strategist and planner for JPL's "Accountable Campaigns".
- Managed all analytics and reporting for the agency's clients.
- Help to lead and manage workflow within JPL's Digital Marketing department.
- Responsibilities included digital campaign strategy and planning, search engine marketing, social media marketing, email marketing, promotions, online banner advertising, call-tracking, web analytics, brand development, market research, and ROI measurement.
- The Hershey Company, HARSCO Corporation, New Holland Agriculture North America, Ricola Ltd, Olympus Corp., Kydex LLC, Armstrong World Industries, DENTSPLY, State of Pennsylvania, Central Penn College, Holy Family University, KinderCare Learning Center, Knowledge Learning Corporation, Ames True Temper, Auntie Anne's Pretzels, Susan Byrnes Health Education Center, TAPCO, OshKosh Trucking Corp., Home Paramount Pest Control, AOPA, Blue Mountain Ski Resort.
MARGINPOINT, INC
Williamsport, PA
April 2002 - August 2002
I was hired out of college by MarginPoint based on my unique knowledge of graphic design, website development AND marketing. While at MarginPoint, I designed, built and optimized websites while managing my own projects and clients.
PENNSYLVANIA COLLEGE OF TECHNOLOGY
Williamsport, PA
January 2001 - May 2002
Penn College's Director of Media and Distance Learning hired me after a six-month internship to join his digital media team. As a digital media specialist, I designed, developed and produced promotional videos, print material, websites and an interactive DVD for Penn College and Penn State University. My responsibilities also included developing classroom training modules for distance education programs and managing Penn College's Television (PCTV) content.
Education
I am a life-long learner and believe there is always something more to learn. I hold a Bachelor Degree in Graphic Design from the Pennsylvania College of Technology and an MBA in Marketing from Pennsylvania State University. I continue to learn by participating in certifications, training sessions and attending seminars and conferences.
Pennsylvania State University
2007-2011
Activities and Honors: Member of the Penn State Alumni Association
PENNSYLVANIA COLLEGE OF TECHNOLOGY
1998-2002
Activities and Honors: 2002 Student Leader of the Year, 2002 President's Award, 2002 Graduated Cum Laude, 1998-2002 President's Scholarship Recipient, 2000-2002 President of Residence Hall Association, 1998-2002 Student Ambassador, Member of the PCT Alumni Association, Board of Advisor for Interactive Design Program, Board of Advisor for One College Avenue Magazine
PENNSYLVANIA COLLEGE OF TECHNOLOGY
1998-2002